by Jonathan Bultemeyer, SPI Ambassador
Screen printing has long been a cornerstone in the packaging industry, offering durability, vibrant colors, and tactile finishes that elevate brand identity. In an era where brands strive to differentiate themselves through packaging, screen printing remains an essential tool, delivering not only visual appeal but also functional advantages across various materials. At ESMA, we work closely with industry leaders to explore the latest advancements in packaging print technologies. That’s why the Screen Print Innovations (SPI) 2025 event (June 3-5, Messe Essen), will showcase cutting-edge developments in screen printing – helping businesses optimize quality, sustainability, and efficiency.
Let’s explore the top advantages of screen printing in packaging and why SPI 2025 is the must-attend event for industry professionals.
Why Screen Printing for Packaging?
Brands choose screen printing over other printing methods because it provides:
- High-Quality, Long-Lasting Prints:
A thicker ink layer ensures vibrant, durable designs-ideal for premium products that require long shelf life.
Example: Luxury brands like Chanel and Dior use screen printing for gold & silver detailing on perfume bottles.
- Versatile & Sustainable Material Compatibility:
Screen printing works on paper, plastic, glass, metal, and flexible packaging, allowing brands to maintain consistent branding across product lines.
- Tactile Effects & Specialty Finishes:
Unlike digital printing, screen printing enables raised textures, matte/gloss contrasts and metallic inks – enhancing the sensory experience for consumers.
Example: Premium coffee brands use metallic screen-printed logos on resealable pouches.
Applications of Screen Printing in Packaging
From luxury goods to medical packaging, screen printing enhances product presentation & functionality.
1. Glass and Bottle Printing
- Why? Permanent, dishwasher-safe inks give a premium look.
- Example: Johnnie Walker’s whiskey bottles feature gold-printed limited-edition designs.
2. Plastic Containers & Tubes
- Why? Multi-color logo printing & raised texture create a high-end feel.
- Example: Lip balm and skincare brands use screen printing for tactile printing.
3. Beverage & Spirits Packaging
- Why? Direct-to-glass printing eliminates the need for traditional paper labels.
- Example: High-end wine & craft beer brands use screen printing for sophisticated, long-lasting designs.
4. Pharmaceutical and Medical Packaging
- Why? Screen printing ensures nonfading labels for medicine bottles & medical devices.
- Example: Insulin pens & vaccine vials use screen-printed dosage indicators.
5. Flexible Packaging & Pouches
- Why? Enables direct printing on foil & plastic films-enhancing premium branding.
- Example: Organic snack brands print eco-friendly designs directly onto compostable pouches.
6. Sustainable & Eco-Friendly Packaging
- Why? Compatible with recyclable and biodegradable materials.
- Example: Eco-conscious brands use screen printing on kraft paper & bio plastics.
SPI 2025: The Must-Attend Event for Packaging Professionals
At Screen Print Innovations (SPI) 2025, organized by ESMA, industry leaders will unveil new innovations in packaging printing technology.
- Date: June 3–5, 2025
- Location: Messe Essen, Germany
- Event Highlights:
- Cross-segment knowledge transfer because SPI covers all market applications
- Networking with top packaging brands and suppliers
- Insights into industrial & functional screen printing trends
Join us at SPI 2025 and discover the future of packaging!
🔗 Register today as a visitor or exhibitor
Media & Press: Let’s Talk!
Are you a journalist covering packaging innovations, sustainability, or branding? I’d be happy to share exclusive insights from SPI 2025, arrange interviews with keynote speakers, and discuss the latest trends in screen printing for packaging.
About the author:
Between 2013 and 2015, Jonathan Bultemeyer has served as Chairman of the Board at ESMA (European Specialist Printing Manufacturers Association), leading initiatives to advance the screen printing industry. He was Managing Director of Corporate Central Functions at Marabu GmbH & Co. KG from January 2011 to August 2022. Before that, he spent over three years as Director of International Sales at Marabu, demonstrating his deep understanding of global market dynamics. Jonathan holds a degree in International Economics, providing a strong foundation for his leadership in the printing sector. Fluent in English and German, he excels in navigating international business environments, driving innovation, and fostering industry growth.
